Automating sales demos
to cut 15h of work monthly
eco.mio turns 200+ flight options into 3 curated ones,
right inside each company’s travel booking tool. Clients
like Bayer use it to save up to 10% on travel costs a year.
My Role
Product Designer
AI Product Engineer
Timeline
3 months
2026
Team
Space
B2B SaaS
Climate tech
My Impact
- Rebuilt a recurring process into an on-demand AI tool, designed and coded end to end.
- Gave sales and marketing teams autonomy to create client prototypes and content on their own.
- Introduced AI prototypes as the team’s new handoff, replacing static Figma links.
context
Why so many demos?
eco.mio runs inside 16+ online booking tools (OBTs).
Every client wants to see it in their own tool, on their
own routes, pushing their own priority: lower cost,
rail over air or lower CO₂.
So every new lead means building a custom prototype.
PROBLEM
5 hours, 3 people, 1 mockup.
Repeat three times a month.
Each prototype bounced between sales, PM and design, ending as a static Figma link clients couldn’t always open.
That was 15 hours of manual work a month in the AI era, pulling PM and design away from building the real product.
So my challenge became:
How can we automate demo creation to win back those hours and take PM out of the process?
MY APPROACH
Audit, Align, Scope
1. Audit
Process complexity, mapped
I designed the first two demos the old way, as a hands-on audit.
By then, the two bottlenecks were clear.
2. Align
Stakeholders on the same page
I brought sales and PM together to decide what we all needed.
Faster demos
Reduce the 5h of manual work with AI, especially on the identified bottlenecks.
Even more tailored
Sales showed that clients expect even higher quality than we were delivering.
No PM involved
Sitting between sales and design made no sense, and the PM wanted out.
3. Scope
One key constraint → Two scope decisions
No dev time
Dev had no capacity in this phase. No new features, only what eco.mio can do now.
Automate the 80%
We’d cover the most common requests. Edge cases stay manual, but equally adaptable.
Build on real code
I built it myself on eco.mio’s own codebase, using real product components.
FINAL SOLUTION
Demo Studio, the demo maker
An internal tool anyone can use. Create a demo, add the client and routes, upload three screenshots, publish. One person, no handovers.
Anyone can build a demo
Screenshot reader fills every field
Tweak and publish to see the demo live
Easy switch to client’s OBT for a full product flow.
IMPACT
A powerful sales tool
10x faster
Each demo went from 5 hours to 30 minutes, freeing about 15h a month.
PM out, anyone in
Sales and marketing now build demos on their own, even live in meetings.
Demos that impress
Live flows in each client’s own OBT, now with a link they can share internally.
Client feedback that made my day
[Client] was super happy and convinced and congratulated us for a smart tool.
Jamaine, Sales at eco.mio
Slack message from Jamaine, Sep 14th at 6:05 PM: Heeey @Bruna I was just in a Discovery call with a pretty big lead and in the end he was asking whether I could show him some example and we had only a few min left. What can I say, I just jumped over to the preview, changed the interface to Concur in just a few seconds and could underline what I initially told him. He was super happy and convinced and congratulated us for a smart tool. That said, the demo flow and studio made a great difference here. So thank you very much!!! (red heart)
LEARNINGS
Lessons that stuck
Own the process, delivery will follow.
Constraints spark creative solutions.
Ship the 80% fast.
