Overview
GridLink is an online platform connecting renewable energy projects in Germany so they share infrastructure costs.
As the lead designer I was responsible for user research, art direction and product design.
Team
Solo Designer
Software engineer
Business developer
Tools
Figma
Midjourney
Adobe Ps & Ai
Timeline
November 2023
Ongoing
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Project Goals
We established three clear goals and phases for the project. Once the rebranding was ready, the focus was to build an MVP to launch the brand to then build upon the initial version.
Branding
Establish GridLink's brand identity that resonates with the target audience and services offered.
MVP Launch
Develop a landing page and dashboard platform to address core user needs for usability testing.
Design System
Craft a compact and scalable design system to support future company growth consistently.
User & market research
Key insights from research
Look & feel
- Visual identity that generates both trust and innovation
- Use of AI and real world images to represent innovation and trust at the same time.
Privacy & Law
- Extra careful disclosing sensitive information about the projects
- Strictly necessary info required for platform sign up, further details at a later stage
Product
- Clear, straight forward user journeys for non-tech savvy users
- Minimalistic and timeless design, accessible for senior audiences
User Flows
We divided the work into 4 clear and simple user flows as a starting point to launch the MVP.
Design System
Compact yet scalable, crafted to meet the demands of future company expansions.
Wireframes
Onboarding process
I reduced the registration requirements to one field only, aiming to lower dropout rates. Additional and more sensitive information is not requested at a later stage when users are engaged with the platform.
Home on dashboard
I introduced a homepage to the dashboard, summarising user activity & information in one location and addressing a critical aspect missing in the MVP version.
Cards redesign
In response to user feedback, I redesigned the matching cards to improve hierarchy and CTAs, enhancing clarity for users to quickly grasp the current status and its associated action.
Results
We celebrated the achievement of launching the first MVP in a record time of less than 2 months. This is an ongoing project and therefore performance is still being measured, but to the moment we have accomplished the following metrics: